01Runs itself
Easier every week
5 minutes every hour, built for change that lasts.
- Getting into hard work takes less, week over week
- Spaced on purpose: the benefit builds with repetition
- Nothing to set, remember, or manage
Improve attention when it matters most.
Most apps take your attention. 10am strengthens it while you work. No hardware. No headphones.
Keep your team
at 10am.
Animation, about 17 seconds. Notifications from apps and AI agents pile up, each asking for attention. 10am strengthens it: an AI assistant stays in focus, drafting a renewal plan, while a faint rhythm runs underneath, and an illustrated brain-activity line falls into step with it. Six weeks, with the brain line steadier each week. Keep your team at 10am.
Dr. Nicco Reggente
- Cognitive neuroscience professorUCLA
- Co-founder, Research DirectorIACS
- Research cited 1,600+ timesGoogle Scholar
This integrates seamlessly into active work, enabling sustained flow where hours dissolve unnoticed.”
The drop starts early. Nobody can step away.
-
15 min
On sustained monitoring work, at least half of the attention drop happens in the first 15 minutes.Sandia National Laboratories, 2014
With 10amRuns during the work to help it hold.
-
89%
of CHROs say time away from the job is the biggest obstacle to developing their people.Gallup, 2025
Time with 10amNo time away.
Attention follows a rhythm. 10am keeps one running.
Your brain follows a rhythm you don’t notice.
-
Since 1934
Scientists have watched the brain follow a steady rhythm for nearly 90 years.
NeuroImage review, 2026 -
Attention
One hour of 40 Hz light and sound made people faster and more accurate at staying alert.
Imaging Neuroscience, 2026 · 62 people -
Below notice
The brain follows even when the rhythm is too faint to notice.
NeuroImage review, 2026 -
With 10am Visible
On 64-channel EEG, the brain followed 10am’s rhythm.
IACS pilot · n = 10 · unpublished early results
Built for the long run, and the next hour.
02On demand
Less noise, right now
One button for the hard hour. Runs 10 minutes.
- Cuts distraction and lightens the mental load in the moment
- Room to hold the whole problem in their head
- Their call. Nobody assigns it
03Off by default
A screen that stays engaging
A faint shift in tint over each minute, so long work never goes flat.
- Keeps people engaged through long stretches
- Too slow to see it change
- Leave it off for color-critical work
A Tuesday, one engineer
- Runs itself
- Tint (optional)
- On demand (their call)
Timeline from 9 AM to 6 PM. Five-minute spaced stretches repeat every hour all day. If someone turns it on, the optional tint runs underneath. At 3:00 PM the engineer presses the on-demand button for 10 minutes before a big code review.
When people press the button
Engineering
- Before the gnarly bug.
- Before a big review.
- Opening a new codebase.
Support
- Before a hard escalation.
- A long, dense ticket.
- When the queue spikes.
Sales development
- Before a call block.
- The ten emails that matter.
- Back in after the 1:1.
Something your team will want, not just put up with.
Not a way to squeeze more hours out of people. A personal edge for the hard parts of their own work.
Nothing to configure or train
Install it. The default is the product.
Runs itself
No reminders, no streaks, no calendar blocks.
The button is theirs
They decide when to lock in. Nobody assigns it.
Nobody sees their usage
Not their manager, not IT.
10am runs on light and rhythm, not your data.
10am permissions · Mac & Windows
10am does not 5
Monitor inputNo keystroke, mouse, or activity tracking.
Ask for accessibility permissionIt never controls other apps.
Capture the screenIt draws on the screen. It never reads or records it.
Show up in screen sharesNot in shares, recordings, or calls.
Report on individuals10am can support individuals privately.
10am can 4
Install like any appSigned, for Mac and Windows. Only on the machines you approve.
Play audioQuiet sound through the normal output.
Draw a faint visual layerA fine texture on that one display.
Run on autopilotPreconfigured. People adjust to their preference.
One team. Six weeks. A number you care about.
Judge it on
Rework rate
Stay on the work.
Tune out the noise.
Keep what you learn.
Bring one team.
We’ll find the number.
Six weeks fly by.
Install it and get back to work. Nothing to set up, train, or schedule.
Then evaluate.
Like what you see? Move to seats, and the pilot fee is credited. If not, you stop.
A steady rhythm in light and sound.
Brain rhythms tend to fall in step with a steady pulse. It's called entrainment, and it shows up on EEG. 10am runs it under real work, at the edge of notice.
Mode
Rhythm
On screen
Aimed at
Runs itself
Gamma, ~40 Hz. 5 minutes every hour, all day.
Very fine, low-contrast texture of tiny triangles.
Trait change: neuroplasticity built through spaced repetition over weeks.
On demand
Smooth alpha, 10 minutes per press.
Soft three-phase pattern.
Acute: less distraction and lower cognitive load, protecting working memory.
Tint
Slow tint drift, one cycle per 60 seconds. No sound.
Faint tint, too slow to see it change. Off by default.
Engagement through long stretches of work.
What we say
- Rhythmic light and sound can entrain brain rhythms. That part is established science.
- 10am runs that effect in the background of real work, not in a separate session.
What we don't say
- We don't promise a number. You'll see your own.
- It doesn't replace sleep, breaks, or a sane workload.