Lock in on command.
10am is a focus app for macOS and Windows — a quiet layer over your screen and audio that puts you in the locked-in state on command, while you keep working.
Tap to hatch your 10amWork better with 10am.
Not another app. One click and 10am adapts your screen and sound for focus. Every app, every tool, even your calls and music, 10am responds to help you start fast and finish strong.
“Sustained flow during research writing where hours dissolve unnoticed.”
DR. NICCO REGGENTE · RESEARCH DIRECTOR, IACS · UCLA LECTURERA Santa Monica neuroscience lab chose 10am to move study participants into desired mental states.
INSTITUTE FOR ADVANCED CONSCIOUSNESS STUDIES · NON-PROFIT LABGOOD TECHNICAL MERIT · GOOD DEFENSE NEED
SBIR REVIEW · AFWERX · A REVIEW, NOT A PARTNERSHIPVISUAL-AUDIO ENTRAINMENT LAYER
TASK CONCURRENT - CLOSED LOOP ADAPTATIONDon't leave deep work to fate.
You know the ritual. Coffee, the right playlist, one more small task first, hoping today it clicks. Some days it does, and three hours pass like ten minutes. It’s the best work you do. You just can’t schedule it.
Deep work, on purpose.
One tap to lock in.
10am lives in your menu bar. Tap the egg; it hatches; the block starts. No timer screen, no breathing exercise, nothing to step away for. You just keep working.
Screen and sound sustain focus.
A quiet rhythm in your screen and audio, low-contrast, tuned to reduce distraction on the cognitive level. More on the mechanism below.
Stop, and your score prints.
See how you feel: camera and system signals, optional and off by default, help you understand your mental state in real time. No extra devices. Nothing leaves your Mac.
Bring your calls and music.
10am sound mixes with whatever you’re already hearing. When your system speaks, it makes room. Nothing to mute, nothing to turn off, nothing competing for your attention.
Listening to music? 10am coordinates in real time.
LOCKS TO
What does your 10am look like?
Every block ends with a receipt. One score, 0 to 100, served when you finish.
10am runs through VAEL.
Vision is the brain’s widest channel, about a third of cortex. 10am reaches it with a low-contrast rhythm over your screen, faint enough that you stop noticing it in about a minute. Your visual cortex doesn’t.
The same rhythm runs inside your audio: its own quiet sound, or locked to your music. Two senses carrying one signal, each reinforcing the other.
Show your visual system a steady pulse and it falls in step, measurably, on an EEG. Neuroscience has used this effect to read attention for about forty years. 10am runs it the other way.
Not a session, not another app. It runs underneath whatever you’re already doing, and you keep working the whole time. That’s the part everything else gets wrong.
THE LAST ACRONYM ON THIS PAGE
Receipts.
The science behind the layer: sample sizes, preprint labels, and hedges left on.
TRAINING, NOT TREATMENT · NO MEDICAL CLAIMS
Nothing leaves your Mac.
Optional, off by default. Frames are read on-device, never stored, never uploaded.
Never what you type. Only the rhythm.
Nothing about what’s on it is captured, uploaded, or stored.
Everything stays local. Local API and MCP access available upon request so your tools can see what 10am sees.
Not a toggle buried in settings. The architecture.
Security notes →First days on the house.
A card goes on file when you start the trial in the app. Cancel before your free days end and you pay nothing. Promo and referral codes apply at the plan step.
Fair questions.
Is this a meditation app?
No. There are no sessions and nothing to sit through. You open the hard thing and go. The layer works underneath while you work.
Is this a medical thing?
No. 10am is training, not treatment, and it makes no medical claims. It treats attention like a performance skill you build, not a condition you fix. And plainly: if focus struggles are seriously disrupting your life, a clinician beats an app.
Will I see it flickering?
For about a minute, faintly. Then it slips under your attention and you’re just working. Intensity is yours to set, down to imperceptible.
What about photosensitivity?
The layer uses gentle, low-contrast rhythms well clear of the harsh strobe range, and intensity is always under your control. If you’re photosensitive or flicker-sensitive, check with a clinician first.
Do I need headphones or a wearable?
No wearable, ever. 10am uses your screen and whatever audio you already work with. Music is optional. The layer carries its own quiet sound, and locks to yours the moment you press play.
What does it cost?
The download is free, and your first days are on the house — 3 on weekly ($5.99), 7 on monthly ($14.99), or 10 on yearly ($99.99). A card goes on file when you start your trial in the app; cancel before your free days end and you pay nothing. Yearly members can also pause up to 5 weeks a year.
Windows?
Yes — Windows 11. macOS came first and the newest features land there first, but both are fully local.
Made for your hardest hours.
Lives in your menu bar for when real work is on the line. Your best focused work block is the demo. Everything stays local. Our power users give their own tools local API or MCP access.
Download for macOSFIRST DAYS ON THE HOUSE · CANCEL ANYTIME · MACOS 14+ & WINDOWS 11